By Alyssa Dearborn Cella V. Boutique’s owner, Heather Vitale, will celebrate her brick-and-mortar store’s one year anniversary in July. Today, Heather is happily married with a two-year-old and a baby on the way and is proud to see how far...
Tag: local business
Inspire
Inspire – Helena Zera-Axelrod: Helping People Find Peace in a Healthy Lifestyle
By Janelle Davis “I believe in the concept that you are what you think you are. You are what you eat, you are what you see, you are what you hear, and you are what you ingest,” said Helena Zera-Axelrod,...
Out & About
Out & About – Nectar Espresso Bar and Vintages: Creating a space for coffee and company
By Alyssa Dearborn In the McCarthy Mercantile under Wildflowers Armory in Downtown Syracuse, you can find handcrafted coffee drinks and unique antiques at Nectar Espresso Bar and Vintages. The idea for an espresso bar and vintage shop was conceived during...
Cover Story
Cover Story – Books for all: Casey Rose Frank fosters inclusivity at Golden Bee Bookshop
By Norah Machia When Casey Rose Frank set up a new bookshop in Liverpool, she wanted to make sure readers of all ages and backgrounds would feel welcome. So she filled the shelves with a curated collection of positive books...
WBOC Leading Lady
WBOC Leading Lady – Adrienne Peltz: Forging a unique path
By Alyssa Dearborn When Adrienne Peltz’s husband, Aric, wanted to propose to her, he wanted to give her a special ring. The special ring he had in mind had to be handcrafted by a local jeweler since he did not...
