By Lorna Oppedisano | Photography by Alice G. Patterson<\/a><\/em><\/p>\n The year was 2011, and Natalie Evans and Jennifer Walls \u2014 two transplants to Syracuse \u2014 had been friends for a couple of years. Natalie had moved to the area to study architecture at Syracuse University, and found a job here after graduation. Soon after, Jennifer moved to town, to work for the same firm.<\/p>\n The two bonded over a mutual interest in travel, exploration and \u2014 after they started bringing in desserts for an office morale boost \u2014 a love of baking.<\/p>\n They would frequent the farmers market on weekends with Natalie\u2019s now-husband, perusing the baked goods. Looking at everything from the eyes of two designers, they discussed how they might improve certain design aspects of what they saw.<\/p>\n Those ideas, coupled with a lack of satisfaction in the offerings of Syracuse\u2019s baked goods scene, led the women to think about renting their own space and setting up shop at the market.<\/p>\n \u201cSo we marched our butts over to the office, and just went up there and asked questions. And it turns out it was kind of affordable. It\u2019s easy. Let\u2019s just try it. It\u2019s not a big investment up front. If it doesn\u2019t work, it doesn\u2019t work,\u201d Natalie recalled their thoughts. \u201cBut if it does, then great.\u201d<\/p>\n The Sweet Praxis was created.<\/p>\n The duo visited the farmers market office in March, and had only a few months to get The Sweet Taste of Success By Lorna Oppedisano their new business venture in order by May. They created a brand and logo, and decided on two items to start with \u2014 macarons and cupcakes.<\/p>\n In April, Jennifer had an urge to go to a local women\u2019s entrepreneurship event she\u2019d seen advertised on a flyer \u2014the WISE Symposium.<\/p>\n \u201cIt was really transformative for me,\u201d Jennifer said, \u201cbecause I\u2019d never been around that many empowered women who just have this creative passion, and are so proud of what they do, and are eager to share their knowledge with each other.\u201d<\/p>\n She hadn\u2019t yet met Joanne Lenweaver, the director of the WISE Women\u2019s Business Center, but remembers seeing her speak at the event. The day reassured Jennifer that she and Natalie were on the right track. \u201cI left feeling like, \u2018Oh my god, we can do this,\u2019\u201d Jennifer remembered.<\/p>\n \u201cI was like, \u2018People do this kind of thing all the time. And we know what we want. We just have to get it done.\u2019\u201d<\/p>\n At the time of The Sweet Praxis booth\u2019s market debut, \u201cthere was nothing gourmet [in the area],\u201d Jennifer said, referring to other dessert offerings. \u201cThere was nothing made with a focus on high-quality products or high-quality ingredients.\u201d<\/p>\n Using local and organic ingredients was a priority for the women, along with offering options for people with dietary restrictions or allergies.<\/p>\n Syracuse lags a few years behind larger cities in terms of food trends, Natalie explained, so when The Sweet Praxis introduced its small, disc-shaped macarons, it was many people\u2019s first encounter with the French cookie.<\/p>\n \u201cPeople would ask, \u2018Are those soaps? Are these for our dogs? What is this? $1.25 each? What? It\u2019s so expensive,\u2019\u201d Jennifer remembered.<\/p>\n The women began explaining to customers the story behind the macaron \u2014 what they are, how they\u2019re made and how they\u2019re different from the American, double-O\u2019d macaroon.<\/p>\n As time went on, they experimented with different flavors, often getting specialty ingredients from neighboring booths at the farmers market and creating long-lasting partnerships with local honey producers, lavender farmers and more.<\/p>\n Within the first month at the market, the duo tucked a couple important milestones into their aprons.<\/p>\n A friend suggested they approach local coffee shop, Caf\u00e9 Kubal. One day, after packing up at the market, they packaged up some macarons, drove to the cafe, and said, \u201cHere\u2019s our stuff. Try it.\u201d<\/p>\n Caf\u00e9 Kubal owner Matt Godard visited their booth at the market soon after.<\/p>\n \u201cI tried it. I really like it,\u201d he told them. \u201cWhen can you start?\u201d<\/p>\n Not having planned for this step forward in the business, the women researched wholesale pricing.<\/p>\n \u201cIt pushed us in another direction,\u201d Natalie said. \u201cHow do we do wholesale? How do we get it to them?\u201d<\/p>\n The Sweet Praxis goodies could also be found at the Syracuse Real Food Co-op and Roji Tea Lounge\u2019s pop-up cafe location, Montage, at Redhouse Arts Center. Offering their products at more locations than the market helped the women get more exposure and brand recognition, Natalie explained.<\/p>\n Also within that first month, The Sweet Praxis was commissioned for its first catering order. Again, an impromptu conversation led to spontaneous evolution.<\/p>\n An engaged couple stopped by the market to ask about ordering macarons for their upcoming wedding. Natalie and Jennifer hadn\u2019t planned on offering their products in bulk, but when asked, they thought, \u201cA wedding! This is very exciting.\u201d<\/p>\n The Sweet Praxis had successfully branched out to catering and wholesale orders, all within their first month in business.<\/p>\n The couple who placed that first order has been loyal ever since. The business owners have developed friendships with many repeat clients as their venture has grown.<\/p>\n People usually get desserts to accompany indulgence and celebration, Jennifer pointed out, adding she and Natalie love when customers include The Sweet Praxis in their festivities. Their baked goods have seen people from first dates to bridal showers to marriages to anniversaries to baby showers.<\/p>\n \u201cIt was really fun for us to see people come back,\u201d Natalie said. \u201cYou get to see their lives change and grow.\u201d<\/p>\n During those first few years, Natalie and Jennifer worked the market most weekends, while also establishing and expanding their brand and offerings through festivals and events.<\/p>\n Different occasions would prompt them to perhaps offer a breakfast item, like scones or quiche. Or they would be inspired by a certain ingredient, and research new interesting flavor combinations. They also looked at basic, approachable, familiar foods, and thought about how to reinvent them with The Sweet Praxis twist \u2014 an \u201celevated approach,\u201d Jennifer explained.<\/p>\n \u201cWe still were traveling and visiting other cities, and making pilgrimages all over,\u201d Natalie said.<\/p>\n \u201cWe would travel to a city,\u201d Jennifer remembered, \u201cand then spend the entire time going from place to place eating.\u201d<\/p>\n \u201cEating and walking,\u201d Natalie added with a smile.<\/p>\n Jennifer finished the reminiscent thought. \u201cGetting inspired by all the places that were innovative,\u201d she said.<\/p>\n Throughout the whole process, they both kept their full-time jobs. In the back of their minds though, they wondered if one day The Sweet Praxis might be a brick-and-mortar storefront.<\/p>\n \u201cWe\u2019re designers, so we\u2019re trained to think in concept form,\u201d Jennifer said. \u201cSo I think for us, we\u2019re like, \u2018What\u2019s the big vision?\u2019\u201d<\/p>\n After the third season of the market, Jennifer and Natalie decided it was time to step back from their initial platform. With the events and festivals they were booking, it just wasn\u2019t worth it anymore.<\/p>\n A few years ago, the duo casually began looking at vacant downtown storefronts. Natalie\u2019s husband was interested in the urban area, and would occasionally point out a space that might be a good fit.<\/p>\n Since both women had full-time careers, they just kept perusing, agreeing if they were to find the perfect place, they\u2019d try to make it work.<\/p>\n During that time, they even looked at 203 E. Water St., where they eventually set up shop. The building had been recently purchased, and the owners were leasing the space as it was. Jennifer and Natalie considered it, but without any changes made to the infrastructure, it wouldn\u2019t work for a bakery.<\/p>\n They continued their search.<\/p>\n Then, in late 2015, a contractor reached out to them. Were they still interested in 203 E. Water St.? The spot hadn\u2019t been rented, and the owner was open to construction.<\/p>\n Jennifer and Natalie thought about it and came to a conclusion.<\/p>\n \u201cIt became, \u2018OK, let\u2019s try,\u2019\u201d Jennifer said. \u201cWe won\u2019t know if this is a good fit unless we do a design for it, and we figure out a cost estimate, and we figure out how much \u2014 like do the business plan.\u201d<\/p>\n They already had a rough business plan written from their time working with LoFo\u2019s Abigail Henson at the South Side Innovation Center.<\/p>\n So they got to work updating the plan, and picked the brains of industry friends and colleagues they\u2019d met over the years. What might their operating costs be? How should they approach staffing?<\/p>\n Since Jennifer\u2019s first visit to the WISE Symposium, she and Natalie had gone back a handful of times, and developed a friendship with Joanne Lenweaver. Now that they were advancing their business, they visited the WISE Women\u2019s Business Center for advice. Joanne gave them good insight, the women remembered.<\/p>\n \u201cShe\u2019d give us homework,\u201d Jennifer said with a chuckle. \u201cThings to think about, planning-wise, to make sure we\u2019re on the same page.\u201d<\/p>\n In February 2016, Natalie and Jennifer signed the lease, and got approved for an SBA-backed loan in April. Demolition started in May, and then in June came the fun part \u2014 construction of their dream.<\/p>\n \u201cWe\u2019d been talking about how it would look for years,\u201d Jennifer said. \u201cLike, if we did this, it should be white and modern and European. Clean, like everything looks like a jewelry case. Not pretentious, but elegant.\u201d<\/p>\n Natalie recalled the process.<\/p>\n \u201cWe just started sketching,\u201d she said. \u201cEven before we were getting into details about \u2018Is this feasible?\u2019 we were sketching. We probably spent proportionally way more time on that than anything else, because that\u2019s where our brains go.\u201d<\/p>\n With a lot of the menu having been developed over the years, Jennifer and Natalie focused on details like coat hooks and how the bathrooms would look, they said with a laugh.<\/p>\n Of course, some details needed to be redesigned during construction. The original timeline had the first day of business slated for August, but they ended up opening in November, which worked in their favor.<\/p>\n Memorial Day weekend of last year, both women left their full-time jobs to focus on The Sweet Praxis. They had three months to hire staff, finish work in the new space, order equipment and establish relationships with food vendors and distributors.<\/p>\n \u201cAnd it turned out to be six months, so it was really lucky that we had that time, because it was way too much work for three months,\u201d Jennifer said.<\/p>\n The experience of hiring and working with employees was one of the most challenging aspects of this next step, the women agreed. When you realize you\u2019re responsible for someone else\u2019s livelihood, it becomes real, Natalie said, adding that while it\u2019s a lot of weight, it\u2019s certainly a great asset that will help them grow.<\/p>\n As the menu of sweet and savory baked goods continues to grow and evolve, Jennifer and Natalie want The Sweet Praxis crew to be a team, collaborating creatively and collectively.<\/p>\n \u201cIt was really important to us to find people who are also passionate about food and about similar types of food,\u201d Jennifer said, \u201cand are passionate about the food culture in Syracuse and being part of something that\u2019s continually growing.\u201d<\/p>\n Now that The Sweet Praxis has been open for just about half a year, the bakery\u2019s business has been going well, Jennifer and Natalie said. Their monthly Saturday afternoon teas have been well-received, and the duo is thinking about organizing children\u2019s cupcake- and cookie-decorating workshops, as well as adult baking classes, in the future.<\/p>\n \u201cWe want to do fun experiences that can bring either families or couples or different groups,\u201d Jennifer said, \u201cthat play off the bakery theme, but are more of an experience, rather than just a transaction.\u201d<\/p>\n They\u2019d also like to eventually bring in guest speakers to lecture on local food culture. Jennifer explained that they\u2019d like to bridge the gap between food producer and consumer, \u201cto be able to invite people in who are not only experts, but passionate about what they do in this community.\u201d<\/p>\n The duo has even toyed with the idea of producing some sort of book in the future, complete with recipes and stories of inspiration from local food producers. For now, they\u2019re still focusing on their new location. Like many other small business owners, they continue to work 14- to 15-hour days.<\/p>\n \u201cAnd I hear that\u2019s normal,\u201d Jennifer said with a smile.<\/p>\n The Sweet Praxis owners, business partners and friends, laughed.<\/p>\n \u201cWe just have so much invested \u2014 emotionally, financially, just so much, in this place,\u201d Natalie said. \u201cWe\u2019re never going to stop.\u201d SWM <\/em><\/strong><\/p>\n For information on The Sweet Praxis menu, events and location, visit thesweetpraxis.com<\/a> or facebook.com\/thesweetpraxis<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The Sweet Taste of Success By Lorna Oppedisano | Photography by Alice G. Patterson The year was 2011, and Natalie Evans and Jennifer Walls \u2014 two transplants to Syracuse \u2014 had been friends for a couple of years. Natalie had moved to the area to study architecture at Syracuse University, and found a job here…<\/p>\n","protected":false},"author":3,"featured_media":645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[99],"tags":[146,172,191,133,190,192],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-alice-g-patterson","tag-april-2017","tag-jennifer-walls","tag-lorna-oppedisano","tag-natalie-evans","tag-the-sweet-praxis"],"gutentor_comment":0,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/03\/Z_The-Sweet-Praxis-0007_ONLINE-1.jpg?fit=5200%2C3470&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1288,"url":"https:\/\/www.syracusewomanmag.com\/?p=1288","url_meta":{"origin":622,"position":0},"title":"Annie Taylor","author":"Staff","date":"December 1, 2017","format":false,"excerpt":"Designing Your Passion By Lorna Oppedisano | Photography by Alice G. Patterson When Annie Taylor planned her wedding, Pinterest-inspired, do-it-yourself festivities were not the norm. But Annie wanted her own creative, unique wedding invitations. So, returning home every evening from her job at Stonewall Kitchen\u2019s in-house design department, she\u2019d set\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1537,"url":"https:\/\/www.syracusewomanmag.com\/?p=1537","url_meta":{"origin":622,"position":1},"title":"Nancy Aureli","author":"Staff","date":"February 1, 2018","format":false,"excerpt":"Creating Community Resources\u00a0 By Lorna Oppedisano | Photography by Alice G. Patterson \u201cI need a change,\u201d Nancy Aureli thought, as she sat at a training by FranklinCovey, the company behind The 7 Habits of Highly Effective People. Earlier in the day, Nancy \u2014 a geologist who worked 50- to 60-hour\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/02\/Nancy-Aureli-0003.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/02\/Nancy-Aureli-0003.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/02\/Nancy-Aureli-0003.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/02\/Nancy-Aureli-0003.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/02\/Nancy-Aureli-0003.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2078,"url":"https:\/\/www.syracusewomanmag.com\/?p=2078","url_meta":{"origin":622,"position":2},"title":"Susie Ippolito","author":"Staff","date":"September 28, 2018","format":false,"excerpt":"Building a Brand in Syracuse By Lacey Roy | Photography by Alice G. Patterson Wearing a classic sundress and trendy frames, Susie Ippolito is magnetic even from a distance. Laughter and gratitude are sprinkled through conversations. With a Long Island accent you can\u2019t help smile at and an understated-yet-fashionable style,\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2053,"url":"https:\/\/www.syracusewomanmag.com\/?p=2053","url_meta":{"origin":622,"position":3},"title":"Sora Iriye","author":"Staff","date":"September 2, 2018","format":false,"excerpt":"Creating Connection through Art By Lorna Oppedisano | Photography by Alice G. Patterson \u201cLife has just always taken me on this great, crazy ride,\u201d said Sora Iriye, cofounder and head diva at CirqOvation, a locally-based performance company that combines physical theater, vaudeville, street performance and traditional circus. Born and raised\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":709,"url":"https:\/\/www.syracusewomanmag.com\/?p=709","url_meta":{"origin":622,"position":4},"title":"Amanda Benoit & Amanda Phister","author":"Staff","date":"April 29, 2017","format":false,"excerpt":"Four Times the Fun By Lorna Oppedisano | Photography by Alice G. Patterson While some mothers might see it as four times the challenge, partners Amanda Benoit and Amanda Phister \u2014 the \u201cQuad Moms\u201d \u2014 see it as four times the blessing. \u201cI would say four is better than none,\u201d\u2026","rel":"","context":"In "Features"","block_context":{"text":"Features","link":"https:\/\/www.syracusewomanmag.com\/?cat=101"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":764,"url":"https:\/\/www.syracusewomanmag.com\/?p=764","url_meta":{"origin":622,"position":5},"title":"OrangeTheory Fitness","author":"Staff","date":"May 26, 2017","format":false,"excerpt":"Bringing OrangeTheory to the Orange City\u00a0 By Lorna Oppedisano | Photography by Mary Grace Photography When Vanessa Fuleihan tried out a new fitness class \u2014 OrangeTheory Fitness \u2014 on a trip to Georgia, she loved it. But by no means did she see a future in it. She returned to\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/untitled-4-1.jpg?fit=1200%2C808&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/untitled-4-1.jpg?fit=1200%2C808&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/untitled-4-1.jpg?fit=1200%2C808&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/untitled-4-1.jpg?fit=1200%2C808&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/untitled-4-1.jpg?fit=1200%2C808&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=622"}],"version-history":[{"count":3,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts\/622\/revisions"}],"predecessor-version":[{"id":656,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts\/622\/revisions\/656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/media\/645"}],"wp:attachment":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Getting WISE inspiration <\/strong><\/h4>\n
It\u2019s macaron, not macaroon <\/strong><\/h4>\n
Elevated evolution <\/strong><\/h4>\n
Finding a home <\/strong><\/h4>\n
Putting plans into action <\/strong><\/h4>\n
A sweet future <\/strong><\/h4>\n