{"id":614,"date":"2017-03-30T09:00:54","date_gmt":"2017-03-30T13:00:54","guid":{"rendered":"https:\/\/www.syracusewomanmag.com\/?p=614"},"modified":"2017-03-30T12:34:54","modified_gmt":"2017-03-30T16:34:54","slug":"amanda-funk","status":"publish","type":"post","link":"https:\/\/www.syracusewomanmag.com\/?p=614","title":{"rendered":"Amanda Funk"},"content":{"rendered":"

Running a Funky One-Woman Show<\/h1>\n

By Kathryn Walsh | Photography by Alice G. Patterson<\/a><\/em><\/p>\n

Amanda Funk knows how radically a plan can change. Before she started her own marketing firm, The Funk & Jackson Group, the Cortland native planned to become a homicide detective.<\/p>\n

But after her now-husband proposed while she was working toward a criminal justice degree, she rethought her goals.<\/p>\n

\u201cPretty early on, we had that conversation about having a family,\u201d Amanda said. \u201cI decided it was not best to have a murder book on the coffee table, or to miss chorus concerts, or any of those things that kids really expect you to show up for.\u201d<\/p>\n

She doesn\u2019t miss any concerts now, thanks to the flexibility of owning her own business. Amanda is able to balance the needs of her clients with the needs of her husband and two children, now ages 5 and 8.<\/p>\n

\u201cI\u2019ve specifically built my business in a way that supports my family,\u201d she said. \u201cI find that those businesses that are built for business and business only \u2014 sadly, they\u2019re not sustainable because life happens. You need to build that flexibility, especially when you\u2019re a \u2018momtrepreneur.\u2019\u201d<\/p>\n

The Funk & Jackson Group is essentially a one-woman show, although Amanda does employ three subcontractors. Her company\u2019s name \u2014 particularly the \u201c& Jackson\u201d portion \u2014 is a holdover from an original partnership with a high school friend, who later decided day-to-day business operations weren\u2019t for him.<\/p>\n

Helping other small businesses succeed and flourish is Amanda\u2019s speciality. The Funk & Jackson Group provides a wide range of marketing services, like developing social media and email marketing strategies. It\u2019s her job to fill in the blanks, Amanda said.<\/p>\n

\u201cI look at companies and I see what\u2019s missing in their marketing. So many small businesses think marketing is advertising, but it\u2019s a much broader category,\u201d Amanda said. She explained that marketing answers the question: \u201cWhat have you done to make sure your advertising is going to work, and are you prepared for when it does?\u201d<\/p>\n

She works primarily with local businesses, both because it allows\u00a0her to meet clients face-to-face and because she\u2019s passionate about supporting the community.<\/p>\n

\u201cThe thing that I absolutely love about my business the most is watching the ripple effect of its impact,\u201d she said. \u201cIf I support business A, they go on to do business with these other 10 businesses, and those businesses go on to do business with another 50 businesses. It\u2019s actually enriching Central New York as a whole.\u201d<\/p>\n

She estimates that 80 percent of her clients are women, and that\u2019s no coincidence.<\/p>\n

\u201cMy biggest passion is helping women self-advocate when it comes to their own businesses,\u201d she said. \u201cI find that so many women have been trained to not value themselves appropriately.\u201d<\/p>\n

That\u2019s part of the reason Amanda is in the process of becoming a certified life coach. She\u2019d like to offer an even broader range of services, using what she describes as a \u201cholistic approach\u201d to address both the professional and the personal. Small business owners tend to let their businesses and personal lives intertwine, she said, so when problems arise in one area, they have the potential to knock everything off-kilter.<\/p>\n

Amanda has big plans for the future, including hiring more employees and working to develop the Cortland community. And, of course, she\u2019s going to keep doing what she loves: helping her clients meet their goals.<\/p>\n

She doesn\u2019t regret changing her career path, especially when she hears from grateful clients.<\/p>\n

\u201cHonestly, it\u2019s getting that phone call where someone calls me and says, \u2018You know what, I didn\u2019t think it was going to work, but that was the best quarter we\u2019ve ever had,\u2019\u201d Amanda said with a smile. \u201cI get those calls a couple times a week, and I love it.\u201d SWM <\/em><\/strong><\/p>\n

Women Business Opportunities Connections (WBOC) is a non-profit organization that has been supporting the Syracuse and CNY area for more than 20 years. To become a member, visit wboconnection.org<\/a> or follow the organization on Twitter at @WBOConnection. Syracuse Woman Magazine is a signature sponsor of the WBOC.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Running a Funky One-Woman Show By Kathryn Walsh | Photography by Alice G. Patterson Amanda Funk knows how radically a plan can change. Before she started her own marketing firm, The Funk & Jackson Group, the Cortland native planned to become a homicide detective.<\/p>\n","protected":false},"author":3,"featured_media":643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[99],"tags":[146,176,172,162,177,178],"class_list":["post-614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-alice-g-patterson","tag-amanda-funk","tag-april-2017","tag-kathryn-walsh","tag-the-funk-jackson-group","tag-wboc-leading-woman"],"gutentor_comment":0,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/03\/Z_WBOC_Amanda-Funk_online.jpg?fit=5200%2C3470&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":709,"url":"https:\/\/www.syracusewomanmag.com\/?p=709","url_meta":{"origin":614,"position":0},"title":"Amanda Benoit & Amanda Phister","author":"Staff","date":"April 29, 2017","format":false,"excerpt":"Four Times the Fun By Lorna Oppedisano | Photography by Alice G. Patterson While some mothers might see it as four times the challenge, partners Amanda Benoit and Amanda Phister \u2014 the \u201cQuad Moms\u201d \u2014 see it as four times the blessing. \u201cI would say four is better than none,\u201d\u2026","rel":"","context":"In "Features"","block_context":{"text":"Features","link":"https:\/\/www.syracusewomanmag.com\/?cat=101"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/04\/Quadruplets-0003-copy.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":952,"url":"https:\/\/www.syracusewomanmag.com\/?p=952","url_meta":{"origin":614,"position":1},"title":"Anne Notarthomas","author":"Staff","date":"July 28, 2017","format":false,"excerpt":"Building a Web of Connections By Kathryn Walsh | Photography by Alice G. 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