{"id":3702,"date":"2023-07-24T14:48:17","date_gmt":"2023-07-24T18:48:17","guid":{"rendered":"https:\/\/www.syracusewomanmag.com\/?p=3702"},"modified":"2026-02-01T14:40:30","modified_gmt":"2026-02-01T19:40:30","slug":"out-about-cella-v-boutique-the-return-of-retail-therapy","status":"publish","type":"post","link":"https:\/\/www.syracusewomanmag.com\/?p=3702","title":{"rendered":"Out & About – Cella V. Boutique: The return of \u2018retail therapy\u2019"},"content":{"rendered":"

By Alyssa Dearborn<\/strong><\/p>\n

Cella V. Boutique\u2019s owner, Heather Vitale, will celebrate her brick-and-mortar store\u2019s one year anniversary in July. Today, Heather is happily married with a two-year-old and a baby on the way and is proud to see how far her boutique in Baldwinsville has come. But creating her business and developing the store was, quite literally, a journey working from the basement up.<\/p>\n

\u201cIt was 2018 and [my business] was actually out of my basement.\u201d she said about the business\u2019s origin. \u201cI was actually going through a divorce, and it was just a really low time in my life. And I always had a part-time job in retail \u2013 my full-time job is social worker at a school \u2013 but I loved retail, loved doing fashion. So after that, when the divorce happened, I needed something in my life\u2026my dad was like, \u2018Well, don\u2019t go back to retail. Maybe start your own thing.\u2019 So we did! I did a lot of research, got a core bit of items, and I was just doing private parties in my basement. So people that I knew coming over, like a family member would have a party or something with their friends just to get more exposure. And that\u2019s how I started and then I grew from there.\u201d<\/p>\n

 <\/p>\n

When you walk into the boutique \u2013 or visit their website \u2013 you find that there is a variety of curated items to shop from. Shoppers can find clothes and accessories for casual wear, nights out, and occasions in between.<\/p>\n

\u201cI primarily have a bit of a bohemian vibe,\u201d she said about the styles in her shop, \u201cbut I do expand out to really like everyday wear. And then some pieces of, like, some contemporary, some dressy work-appropriate pieces. But I really try to grab styles of all different ranges because I want to make sure that anybody who\u2019s coming in has something that they could buy.\u201d<\/p>\n

A big part of Heather\u2019s love for fashion and for her business is her passion for styling and curating unique outfits. A favorite part of her work she said is watching women come out of the fitting room smiling and feeling confident in a new outfit.<\/p>\n

When asked about her own personal style, she laughed and said, \u201cI don\u2019t think I have one! I think I pull from a bunch of different styles. I do like the bohemian look, but I really do wear any style that you can think of, and almost kind of create my own. It\u2019s almost like every person has three different wardrobes in their closet. You have everyday wear, you have your dressing up, out-with-the-girls wear, you have your going-to-work wear, and then there\u2019s your lounge wear. I don\u2019t think anyone particularly sticks to one style, it really tends to mesh a lot of them.\u201d<\/p>\n

\"\"<\/p>\n

Calling her personal style \u201ca little funky,\u201d Heather said she has always had a passion for styling outfits, including putting together pieces that \u201cthe average person wouldn\u2019t do.\u201d<\/p>\n

\u201cIf someone came into the boutique and they really liked a shirt, but it\u2019s maybe a different style, I would personally make an effort to sit with them and show them the different pieces and the different ways to style it. So you get more than just coming in and shopping. You get the extra touch,\u201d she said.<\/p>\n

She encourages her employees to do the same. \u201cThey have their own styles that they try to promote throughout the boutique,\u201d she said. \u201cIt\u2019s definitely a place where we\u2019re looking more at the shopping experience versus clicking online and just picking out a shirt that you like. I want people to come in and leave with a look, a whole look. That\u2019s the goal for it.\u201d<\/p>\n

Getting people back into shopping at local, brick and mortar stores is one of Heather\u2019s goals. She wants people to realize that unique, locally-owned shops still exist and that those places are worth supporting.<\/p>\n

\u201cI\u2019d like to promote the experience of shopping again.\u201d she said, \u201cI like the boutique to feel like a place where women can come in and have some social hour, get back to retail therapy, where you can try clothes on, you can feel them, you can see the quality. We\u2019ve gotten into this click on Amazon, receive an outfit, and then immediately return it because you don\u2019t like how it fits you. My first full year of brick and mortar business is in July\u2026and I just want the opportunity to get out to people that these places still exist, they\u2019re still around. There\u2019s people that really do need assistance with picking out outfits and things. I\u2019m proud of where I\u2019ve come, but I still want to get the word out that we\u2019re there.\u201d<\/p>\n

If you are interested in learning more about Heather Vitale and Cella V Boutique, visit her website at www.cella-v.myshopify.com<\/a><\/u><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Alyssa Dearborn Cella V. Boutique\u2019s owner, Heather Vitale, will celebrate her brick-and-mortar store\u2019s one year anniversary in July. Today, Heather is happily married with a two-year-old and a baby on the way and is proud to see how far her boutique in Baldwinsville has come. But creating her business and developing the store was,…<\/p>\n","protected":false},"author":1,"featured_media":3703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[1462,1463,1448,1214,1329],"class_list":["post-3702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-special-feature","tag-cella-v","tag-cella-v-boutique","tag-july-2023","tag-local-business","tag-woman-owned-business"],"gutentor_comment":0,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2023\/07\/IMG_0706.jpg?fit=1536%2C2048&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2049,"url":"https:\/\/www.syracusewomanmag.com\/?p=2049","url_meta":{"origin":3702,"position":0},"title":"Angela Antonello","author":"Staff","date":"September 2, 2018","format":false,"excerpt":"Taking Fashion on the Road Photography by Ana Gil-Taylor Local entrepreneur Angela Antonello recently founded Fashion Rescue 911, offering customers both fashion truck and in-store boutique shopping options. 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