{"id":2994,"date":"2021-02-16T15:48:12","date_gmt":"2021-02-16T20:48:12","guid":{"rendered":"https:\/\/www.syracusewomanmag.com\/?p=2994"},"modified":"2021-02-17T14:28:20","modified_gmt":"2021-02-17T19:28:20","slug":"membership-has-its-privileges-for-local-photographer","status":"publish","type":"post","link":"https:\/\/www.syracusewomanmag.com\/?p=2994","title":{"rendered":"Membership has its privileges for local photographer"},"content":{"rendered":"

WBOC Leading Lady: Alice G. Patterson<\/h3>\n

By David Tyler<\/strong><\/p>\n

SYRACUSE \u2013 New ideas are hard to come by in the business world, but local photographer Alice G. Patterson has developed a new business model that appears to be entirely unique.<\/p>\n

Patterson, who has been a personal brand photographer in the Syracuse area for several years, started a new membership-focused business in 2018 that provides solo entrepreneurs with fresh, interactive images throughout the year. Called Loving My Business, Patterson\u2019s service aids clients in fulfilling the ever-increasing demand for content as they expand their brand through social media.<\/p>\n

The idea was borne out of consistent requests from her clients to have friends or clients participate in photo shoots to make them more interactive. Inevitably scheduling conflicts would arise<\/p>\n

Patterson had an idea \u2013 create a membership model where a group of clients could all come together at a local business or outdoor setting for a monthly photo shoot. Each would have individualized photos as well as interactive photos with one another. They all would benefit by modeling in each other\u2019s photographs and everyone would have fresh and seasonally-appropriate content for their social media branding efforts.<\/p>\n

\"\"<\/a>
Alice G. Patterson<\/figcaption><\/figure>\n

\u201cI believe showcasing images of yourself with other people increases viewers\u2019 know, like and trust factor, which leads to more engagement and hopefully more business,\u201d Patterson said. \u201cMembers gain clarity on their messaging, image needs, have had an increase in sales and media opportunities, and last year, one of our members had her first six figure year!\u201d<\/p>\n

Currently there are 10 members of Loving My Company. While they come from a variety of different business backgrounds \u2013 from finance to fashion – most of the women are solo entrepreneurs.<\/p>\n

\u201cIt\u2019s just a win for everybody. It\u2019s sort of like crowd sourced modeling,\u201d Patterson said. \u201cIt\u2019s a real community effort \u2013 the regularity of the monthly photo sessions takes a lot of pressure off my clients.\u201d<\/p>\n

In the \u201cold days,\u201d Patterson said, someone in business might have a new headshot taken once every few years, but the content demand of social media requires fresh imagery for people who really want to make an impact with their digital marketing.<\/p>\n

\u201cThis is for someone who really wants to put their best foot forward, really get seen and noticed, and who is ready to do all the social media marketing to get their business seen,\u201d Patterson said.<\/p>\n

Patterson wasn\u2019t always in the personal brand photography business. After graduating from the Brooks Institute of Photography in Santa Barbara, she spent the first part of her career as a wedding photographer in the Los Angeles area.<\/p>\n

On a visit to Central New York for her nephew\u2019s graduation in 2007, she made the snap decision to relocate to Baldwinsville, where her sister and mother were living.<\/p>\n

\u201cI was blown away by the difference in housing [costs] between Los Angeles and Baldwinsville,\u201d she said, adding that she fell in love with house down the street from her sister and bought it sight unseen.<\/p>\n

The transition, however, wasn\u2019t smooth.<\/p>\n

Shortly after moving to Baldwinsville in November 2007, she slipped on ice and broke her arm in five places, causing lasting nerve damage that would keep her from working during her first year in Central New York. When she was finally able to resume her work as a wedding photographer, she found the seasonal nature of the work in Syracuse difficult. Soon after she transitioned to personal brand photography.<\/p>\n

\u201cI really got interested in helping women in business with all of their photography needs,\u201d she said. \u201cFinding the WBOC really helped me \u2026 it\u2019s where I started making friends as well as business connections.\u201d<\/p>\n

With Loving My Business solidly moving forward, Patterson is now trying to develop a teaching platform where she can teach photographers around the country to create their own membership models.<\/p>\n

\u201cI feel like every town could have a membership like this,\u201d Patterson said. \u201cSo that\u2019s one way that I\u2019m hoping to scale my own business and also empower other photographers with this business model.\u201d<\/p>\n

In the meantime, she looks forward to continuing helping her clients find success with their marketing needs and encourages area businesses to host photo shoots for Loving My Business.<\/p>\n

\u201cI\u2019m always on the lookout for great locations, so if there are any businesses out there that think they\u2019re a great fit, I\u2019d love for them to contact me,\u201d she said.<\/p>\n

 <\/p>\n

To learn more about Alice G. Patterson and Loving My Business, visit agpphoto.com<\/a>. Patterson is also the cover photographer for Syracuse Woman Magazine.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

WBOC Leading Lady: Alice G. Patterson By David Tyler SYRACUSE \u2013 New ideas are hard to come by in the business world, but local photographer Alice G. Patterson has developed a new business model that appears to be entirely unique. Patterson, who has been a personal brand photographer in the Syracuse area for several years,…<\/p>\n","protected":false},"author":3,"featured_media":2995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[99],"tags":[1148,1149,243,1150],"class_list":["post-2994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-alice-patterson","tag-loving-my-business","tag-wboc","tag-women-entrepreneurs"],"gutentor_comment":1,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2021\/02\/WBOC-Feature-alice-g-patterson-photographer-scaled.jpg?fit=1708%2C2560&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2078,"url":"https:\/\/www.syracusewomanmag.com\/?p=2078","url_meta":{"origin":2994,"position":0},"title":"Susie Ippolito","author":"Staff","date":"September 28, 2018","format":false,"excerpt":"Building a Brand in Syracuse By Lacey Roy | Photography by Alice G. Patterson Wearing a classic sundress and trendy frames, Susie Ippolito is magnetic even from a distance. Laughter and gratitude are sprinkled through conversations. With a Long Island accent you can\u2019t help smile at and an understated-yet-fashionable style,\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=1200%2C763&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":758,"url":"https:\/\/www.syracusewomanmag.com\/?p=758","url_meta":{"origin":2994,"position":1},"title":"Leslie Eimas","author":"Staff","date":"May 26, 2017","format":false,"excerpt":"A Path to Healing\u00a0 By Riley\u00a0Bunch | Photography by Alice G. Patterson\u00a0 NEW The pain began while Leslie Eimas was working as a reporter for the Syracuse-Herald Journal. As she sat writing and editing at her desk for 10 to 12 hours a day, pains shot up her neck. A\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/Leslie-Eimas-My-Oils-Life-Young-Living-Essential-Oils-Syracuse-0002.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/Leslie-Eimas-My-Oils-Life-Young-Living-Essential-Oils-Syracuse-0002.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/Leslie-Eimas-My-Oils-Life-Young-Living-Essential-Oils-Syracuse-0002.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/Leslie-Eimas-My-Oils-Life-Young-Living-Essential-Oils-Syracuse-0002.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/05\/Leslie-Eimas-My-Oils-Life-Young-Living-Essential-Oils-Syracuse-0002.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":952,"url":"https:\/\/www.syracusewomanmag.com\/?p=952","url_meta":{"origin":2994,"position":2},"title":"Anne Notarthomas","author":"Staff","date":"July 28, 2017","format":false,"excerpt":"Building a Web of Connections By Kathryn Walsh | Photography by Alice G. Patterson When it came time for Anne Notarthomas to name her new business, she knew she wanted to use the initials of her nieces and nephews. Figuring out how to use the letters took a little thinking.\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/07\/Anne-Notarthomas-0001-1.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/07\/Anne-Notarthomas-0001-1.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/07\/Anne-Notarthomas-0001-1.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/07\/Anne-Notarthomas-0001-1.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/07\/Anne-Notarthomas-0001-1.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":614,"url":"https:\/\/www.syracusewomanmag.com\/?p=614","url_meta":{"origin":2994,"position":3},"title":"Amanda Funk","author":"Staff","date":"March 30, 2017","format":false,"excerpt":"Running a Funky One-Woman Show By Kathryn Walsh | Photography by Alice G. Patterson Amanda Funk knows how radically a plan can change. Before she started her own marketing firm, The Funk & Jackson Group, the Cortland native planned to become a homicide detective. But after her now-husband proposed while\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/03\/Z_WBOC_Amanda-Funk_online.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/03\/Z_WBOC_Amanda-Funk_online.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/03\/Z_WBOC_Amanda-Funk_online.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/03\/Z_WBOC_Amanda-Funk_online.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/03\/Z_WBOC_Amanda-Funk_online.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1970,"url":"https:\/\/www.syracusewomanmag.com\/?p=1970","url_meta":{"origin":2994,"position":4},"title":"Cindy Ormond","author":"Staff","date":"August 2, 2018","format":false,"excerpt":"Celebrating Love\u00a0 By Rachel Foster | Photography by Alice G. Patterson Cindy Ormond knows how to throw a good party. The owner of Ormond Entertainment, Cindy specializes in putting on memorable wedding receptions for couples throughout Central New York. It\u2019s her calling, she said. \u201cThe stars aligned. The signs were\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/08\/Cindy-Ormond-Ormond-Entertainment-0001RT.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/08\/Cindy-Ormond-Ormond-Entertainment-0001RT.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/08\/Cindy-Ormond-Ormond-Entertainment-0001RT.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/08\/Cindy-Ormond-Ormond-Entertainment-0001RT.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/08\/Cindy-Ormond-Ormond-Entertainment-0001RT.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1832,"url":"https:\/\/www.syracusewomanmag.com\/?p=1832","url_meta":{"origin":2994,"position":5},"title":"Tamela Fabiano","author":"Staff","date":"May 31, 2018","format":false,"excerpt":"Creating Your Own Path By Lorna Oppedisano | Photography by Alice G. Patterson\u00a0 When Tamela Fabiano entered the workforce as a teacher at age 23, she never imagined her career would eventually lead her to the world of finance years later. Despite the differences between the sectors she\u2019s worked in,\u2026","rel":"","context":"In "Features"","block_context":{"text":"Features","link":"https:\/\/www.syracusewomanmag.com\/?cat=101"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/05\/Tamela-Fabiano-0003.jpg?fit=1200%2C803&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/05\/Tamela-Fabiano-0003.jpg?fit=1200%2C803&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/05\/Tamela-Fabiano-0003.jpg?fit=1200%2C803&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/05\/Tamela-Fabiano-0003.jpg?fit=1200%2C803&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/05\/Tamela-Fabiano-0003.jpg?fit=1200%2C803&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts\/2994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2994"}],"version-history":[{"count":3,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts\/2994\/revisions"}],"predecessor-version":[{"id":3001,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts\/2994\/revisions\/3001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/media\/2995"}],"wp:attachment":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}