{"id":2078,"date":"2018-09-28T09:00:17","date_gmt":"2018-09-28T13:00:17","guid":{"rendered":"https:\/\/www.syracusewomanmag.com\/?p=2078"},"modified":"2018-09-28T15:57:53","modified_gmt":"2018-09-28T19:57:53","slug":"susie-ippolito","status":"publish","type":"post","link":"https:\/\/www.syracusewomanmag.com\/?p=2078","title":{"rendered":"Susie Ippolito"},"content":{"rendered":"

Building a Brand in Syracuse <\/em><\/h1>\n

By Lacey Roy | Photography by <\/em>Alice G. Patterson<\/em><\/a><\/p>\n

Wearing a classic sundress and trendy frames, Susie Ippolito is magnetic even from a distance. Laughter and gratitude are sprinkled through conversations. With a Long Island accent you can\u2019t help smile at and an understated-yet-fashionable style, Susie is a breath of fresh air.<\/p>\n

As writer and creative director of Susie Ippolito, LLC, Susie is constantly working to inspire. With an international team beside her, she takes businesses on a journey of discovery and success through a unique approach.<\/p>\n

Having started in the makeup industry, Susie quickly learned what a truly successful brand was comprised of. She seamlessly transitioned from makeup-artist-with-a-blog to editor for a beauty platform, which ignited a love affair with writing and the power of words.<\/p>\n

\u201cBranding isn\u2019t something that can just be established overnight,\u201d Susie said. \u201cWith hard work upfront, branding comes from clients and the outside, which indicates what a business\u2019 branding should be.\u201d<\/p>\n

Collaborating with each client and her team, there\u2019s no brand-building feat Susie can\u2019t tackle. From website design to creative and poignant content to app design, Susie\u2019s team is all-encompassing and valuable.<\/p>\n

Smiling as she talks about her work and career, it\u2019s apparent Susie cherishes and loves everything about it. With a podcast, \u201cIntelligent Creative Content,\u201d coming out soon and a passion for making other brands successful, she is making her mark.<\/p>\n

Having spent most of her life downstate until her recent move to Syracuse, Susie\u2019s missed her family the most throughout the new transition.<\/p>\n

\u201cI\u2019m the middle of five kids and being away from them, my family and friends, is the toughest part,\u201d she said. \u201cI\u2019ve never lived this far from home before.\u201d<\/p>\n

Making connections and getting established in a new environment can be difficult and take time. Thanks to the strong community of women in Syracuse, though, Susie didn\u2019t face that problem for long.<\/p>\n

At the WISE Symposium in April 2017, Susie connected with a number of people, including Syracuse Woman Magazine editor Lorna Oppedisano, which led to an opportunity for Susie to contribute to the magazine. That connection led to other key introductions, including membership in the WBOC and volunteer involvement in Father Champlin\u2019s Guardian Angel Society. Within a short period of time, she started establishing roots in Syracuse.<\/p>\n

Although Manhattan can feel like a world away, Susie\u2019s found she enjoys the fine points Syracuse has to offer, including the more laid-back lifestyle.<\/p>\n

A foodie who loves to cook, she\u2019s found Central New York\u2019s produce to be invaluable and something Manhattan just can\u2019t compete with. Offering new friends and connections, great food and a different culture, Syracuse has been fun to explore and learn, she said.<\/p>\n

Taking into account her drastic move to the area, it\u2019s no surprise that Susie is brave. Her fearlessness extends to her writing, as well. Recently, she began to explore the raw and emotional side of writing. She tested her courage in the face of vulnerability by delving into writing and publishing deeply personal writing.<\/p>\n

\u201cThat moment revealed so much more to me and so much more bravery,\u201d Susie said.<\/p>\n

Cherishing language and connection, she\u2019s grateful for the lessons she\u2019s learned and the new chapter of her life that is unfolding. With her dedication to and involvement in the community, Susie is a welcome addition to Syracuse. SWM<\/em><\/p>\n

To learn more about Susie\u2019s business, visit susieippolito.com<\/a>. <\/em><\/p>\n

Women Business Opportunities Connection (WBOC) is a non-profit organization that has been supporting the Syracuse and CNY area for more than 25 years. To become a member, visit wboconnection.org<\/a> or follow the organization on Twitter at @WBOConnection. Syracuse Woman Magazine is a signature sponsor of the WBOC. <\/em><\/p>\n

Hair styling by: Ashleigh Greenough (@blondedmane) of The Salon at CNY Face Candy<\/a>.\u00a0<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Building a Brand in Syracuse By Lacey Roy | Photography by Alice G. Patterson Wearing a classic sundress and trendy frames, Susie Ippolito is magnetic even from a distance. Laughter and gratitude are sprinkled through conversations. With a Long Island accent you can\u2019t help smile at and an understated-yet-fashionable style, Susie is a breath of…<\/p>\n","protected":false},"author":3,"featured_media":2102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[99],"tags":[146,605,695,302,262,694,243,622],"class_list":["post-2078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-alice-g-patterson","tag-lacey-roy","tag-october-2018","tag-susie-ippolito","tag-syracuse-woman-magazine","tag-the-pink-edition","tag-wboc","tag-women-business-opportunities-connection"],"gutentor_comment":0,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Susie-Ippolito-0017.jpg?fit=5200%2C3307&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2041,"url":"https:\/\/www.syracusewomanmag.com\/?p=2041","url_meta":{"origin":2078,"position":0},"title":"Beauty","author":"Staff","date":"September 3, 2018","format":false,"excerpt":"Top Beauty Tips By Susie Ippolito If I were writing this story three years ago, it would have been an entirely different tone. I likely would have directed our readers to products that promise miracles. 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The lines at the farmer\u2019s markets prove the local popularity of produce. New York state is known for exceptional apples, dairy products and maple syrup, to\u2026","rel":"","context":"In "Health"","block_context":{"text":"Health","link":"https:\/\/www.syracusewomanmag.com\/?cat=126"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/01\/syracuse-women-magazine-logo-jan-17-1-e1485623317278.jpg?fit=889%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/01\/syracuse-women-magazine-logo-jan-17-1-e1485623317278.jpg?fit=889%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/01\/syracuse-women-magazine-logo-jan-17-1-e1485623317278.jpg?fit=889%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/01\/syracuse-women-magazine-logo-jan-17-1-e1485623317278.jpg?fit=889%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":958,"url":"https:\/\/www.syracusewomanmag.com\/?p=958","url_meta":{"origin":2078,"position":3},"title":"Energetic Language","author":"Staff","date":"July 28, 2017","format":false,"excerpt":"Words of Wisdom By Susie\u00a0Ippolito Local content creator, writer and editor Susie Ippolito attended the WISE Women\u2019s Business Center\u2019s annual Symposium this spring, and was inspired by the language of the event and keynote speaker, Kathrine Switzer. 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We start each holiday season with the best of intentions. We promise ourselves to ease up on expectations, to relax and to enjoy family and friends. We\u2019ll eat well, exercise and participate in holiday fun. 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Connect with her at susieippolito.com. A generous spirit is a wonderful gift. 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