{"id":1545,"date":"2018-02-01T09:00:55","date_gmt":"2018-02-01T14:00:55","guid":{"rendered":"https:\/\/www.syracusewomanmag.com\/?p=1545"},"modified":"2018-02-01T08:48:03","modified_gmt":"2018-02-01T13:48:03","slug":"q-a-with-evelyn-carter","status":"publish","type":"post","link":"https:\/\/www.syracusewomanmag.com\/?p=1545","title":{"rendered":"Q & A with Evelyn Carter"},"content":{"rendered":"

Going Red Again<\/h1>\n

Photography by Edges Photography\u00a0<\/em><\/p>\n

This year, Evelyn Carter, director of community relations for Wegmans Food Markets and past SWM cover woman, once again takes the helm of the American Heart Association\u2019s Go Red for Women campaign. We caught up with her to talk about her plans for the campaign, the AHA\u2019s Silent Discos and how Evelyn stays heart healthy. <\/em><\/p>\n

SWM: Congratulations on being named chair of the American Heart Association’s Go Red for Women campaign! This is going to be your second tenure as chair. You helped lead a successful campaign in 2015. What do you think led to that success?<\/h4>\n

Evelyn: Thank you for your well wishes. I was very pleased at the outcome of my first time as chair. We had a diverse group of women who participated. We also exceeded our financial goal. I\u2019m very proud of those achievements.
\nThe success was due to the fact that it was a team effort. It wasn\u2019t me; it was the team. The team included my executive leadership team,\u00a0my employer, Wegmans, the many men and women in Central New York who participated in one capacity or another and organizations I have personal affiliations with. It was everyone. We have great people in our community who recognized the need and did whatever they could to help.<\/p>\n

SWM: How did you become the 2018 Go Red chair?<\/h4>\n

Evelyn: That\u2019s a great question. I simply was asked to consider serving as chair\u2026 again. The again part is funny to me. Typically, this is a one-term, one-time role. We had other people in mind to serve in this capacity who weren\u2019t able to fulfill the role this year, due to other commitments. So when asked if I would consider serving again, after a little contemplation and a few calls to make sure I would have the support needed, I said yes.<\/p>\n

SWM: What did you learn from your time as chair in 2015 that you plan to apply to this year?<\/h4>\n

Evelyn: We have a community\u00a0of phenomenal men and women who will do what is needed when asked. I had friends and colleagues who I simply asked for a check for $1,000 to support our community. They didn\u2019t even know exactly what it was for when I first asked. But they trusted me enough to believe in whatever the effort was. I got several donations that way. They became Circle of Red participants and very involved in the campaign. That level of support is a true indicator of the power we have as a community. Just ask.<\/p>\n

SWM: Is there anything new on the horizon for this year’s campaign?<\/h4>\n

Evelyn: I want to continue to build on the momentum of previous campaigns, while ensuring it remains inclusive. There are a few untapped markets I would like to explore. My goal is to help establish a foundation in these markets that can be built upon in subsequent years. I also want the Go Red luncheon in October to be both a true celebration of goal achievement and a must-attend event.<\/p>\n

SWM: Your employer, Wegmans, has been a big supporter of the American Heart Association. How do you balance your time between work and community efforts?<\/h4>\n

Evelyn: Wegmans\u2019 support has been HUGE. I would not be able serve as chair without their support. Wegmans\u2019 support has included being a company sponsor and giving me the flexibility to serve in this capacity, allowing me to do what is necessary to be both effective and impactful. Several Wegmans leadership team members also participated in Circle of Red. The great part is my role at Wegmans includes community engagement, so that allows me to fulfill the role of chair and a portion of my job responsibilities simultaneously.<\/p>\n

SWM: What\u2019s your advice to busy women who want to give back to their communities?<\/h4>\n

Evelyn: My advice is find ways to fulfill multiple priorities at the same time. One can do this\u00a0by finding ways to incorporate family time into community service activity. My son, Austin, has participated in numerous community activities with me. Wegmans is very supportive of this, so while I\u2019m working in the community, I\u2019m spending time with my son, as well. It\u2019s a definite win-win.<\/p>\n

SWM: Silent discos have been a successful way to raise awareness for the Go Red campaign. Talk about how they help bring together the community to fight for heart health.<\/h4>\n

Evelyn: The silent disco is a great way to have fun and get exercise at the same time. It highlights the fact that exercise doesn\u2019t have to be grueling and can have the same physical impact traditional exercise does. Music is universal. It brings people together. We may enjoy different genres of music, but we all like music of some sort. The silent disco lets you \u201cdance to your own beat.\u201d You pick the style of music you want to listen to and start dancing.<\/p>\n

SWM: What\u2019s your favorite song to dance to at silent discos?<\/h4>\n

Evelyn: I don\u2019t have a favorite song, but I love music. Listening to music is an integral part\u00a0of my day. My favorite genres of music are contemporary gospel and old school rhythm and blues. I\u2019m not the greatest dancer, but I can keep the beat. That\u2019s all you need to be able to do to participate.<\/p>\n

SWM: What do you do to keep your heart healthy?<\/h4>\n

Evelyn: I try to incorporate healthy eating habits into my daily life. It\u2019s a work-in-progress because I have a few favorite foods that are hard to totally eliminate from my diet. So, I focus on moderation. However, Wegmans makes healthy eating easy, which is very helpful to me. I\u2019ve also found that having fresh fruit visible in the house encourages more fruit intake. When kept in the refrigerator, it\u2019s almost hidden and forgotten. However, when I put a bowl of fruit on the counter, I\u2019ve noticed even my son eats it more frequently. I also regularly monitor my blood pressure and am conscious of my salt intake. I get a little exercise in when I can, but could definitely improve in that area. SWM <\/em><\/p>\n

Answers have been edited for length and clarity.<\/em><\/p>\n

Mark your calendar!\u00a0The American Heart Association\u2019s next Silent Disco is slated for April 21 at the SRC Arena, Onondaga Community College, 4585 W. Seneca Turnpike.<\/span><\/h4>\n

Evelyn would like to thank her Go Red executive leadership team members: Aminy Audi, Stickley, Audi & Co.; Mara Charlamb, United Radio; Susan Crossett, Harris-Beach; Bea Gonzalez, Syracuse University; BridgetAnn Hart, Kinney Drugs; Amy Kremenek, Onondaga Community College; Renee Lane, C&S Companies; Angela Lee, Hill-Rom; LaVonda Reed, Syracuse University; Caeresa Richardson, National Grid; M. Catherine Richardson, Retired, Bond Schoeneck & King, PPLC; Laura Serway, Laci\u2019s Tapas Bar; Kimberly Townsend, Loretto; Barbara Huntress Tresness, CHAT Collective; Gwen Webber-McLeod, Gwen, Inc.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Going Red Again Photography by Edges Photography\u00a0 This year, Evelyn Carter, director of community relations for Wegmans Food Markets and past SWM cover woman, once again takes the helm of the American Heart Association\u2019s Go Red for Women campaign. We caught up with her to talk about her plans for the campaign, the AHA\u2019s Silent…<\/p>\n","protected":false},"author":3,"featured_media":1570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[101],"tags":[537,502,517,516,539,538],"class_list":["post-1545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-edges-photography","tag-evelyn-carter","tag-february-2018","tag-the-go-red-edition","tag-wegmans","tag-wegmans-food-markets"],"gutentor_comment":0,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/02\/AHA-redcarpet-9.jpg?fit=5472%2C3648&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":296,"url":"https:\/\/www.syracusewomanmag.com\/?p=296","url_meta":{"origin":1545,"position":0},"title":"Past Go Red Chairwomen","author":"Staff","date":"January 26, 2017","format":false,"excerpt":"Past Go Red Chairwomen Compiled by SWM staff Every year, SWM partners with the American Heart Association to help spread the message of heart-healthy living. 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