{"id":1044,"date":"2017-08-31T12:00:26","date_gmt":"2017-08-31T16:00:26","guid":{"rendered":"https:\/\/www.syracusewomanmag.com\/?p=1044"},"modified":"2017-08-31T10:27:57","modified_gmt":"2017-08-31T14:27:57","slug":"jamie-ann-owens","status":"publish","type":"post","link":"https:\/\/www.syracusewomanmag.com\/?p=1044","title":{"rendered":"Jamie Ann Owens"},"content":{"rendered":"

The Life of Syracuse\u2019s Favorite Socialite <\/em><\/h1>\n

By Lorna Oppedisano | Photography by Alice G. Patterson<\/a><\/em><\/p>\n

Jamie Ann Owens \u2014 more widely known as Syracuse content creator, SocietyGurl \u2014 has had an appreciation for all things vintage, fabulous and ladylike in Syracuse since she was about 3 or 4 years old. Her mother and aunts \u2014 ladies who were always \u201cdressed,\u201d Jamie remembered \u2014 taught her elegance and grace at a young age.<\/p>\n

And then there was her imaginary friend turned personality.<\/p>\n

\u201cChristine Jonvay,\u201d Jamie said, adopting a slight French accent to theatrically enunciate each syllable.<\/p>\n

Her mother would call Jamie\u2019s name, and receive the answer, \u201cI\u2019m not Jamie. I\u2019m Christine.\u201d<\/p>\n

When Jamie was invited to a friend\u2019s house for a tea party one day, she insisted on getting a specific outfit \u2014 because that\u2019s what Christine wore. The young girl needed a pillbox hat with birdcage netting, a dress \u201cthat had to flow,\u201d a purse and a cigarette case, Jamie said with a hearty chuckle, her eyes glittering at the memory.<\/p>\n

\u201c[My mom] went to the thrift store and found that outfit, and I walked \u2014 in her heels \u2014 all the way to that tea party, as Christine, gloves and all,\u201d Jamie said. \u201cSo, very early on, I wanted to be, you know, a lady.\u201d<\/p>\n

Jamie hasn\u2019t stopped being a lady and standing out. From Syracuse to Oswego to New York City to Syracuse to Ithaca, and back to Syracuse; from Christine Jonvay to SocietyGurl; from actress to content creator highlighting Syracuse culture to model to mother \u2014 everything Jamie does, she does with \u201ca little bit of sparkle,\u201d as she puts it.<\/p>\n

You have to be a little \u201coff,\u201d she explained.<\/p>\n

\u201cAnd I like that \u2018off,\u2019\u201d Jamie said. \u201cI believe that I\u2019m a little \u2018off\u2019 to go around with red hair, floating around the city all day and telling people to drink cocktails and eat. You have to be.\u201d<\/p>\n

Syracuse love<\/h4>\n

Jamie was born and raised in Syracuse. When it came time for college, she attended SUNY Oswego to study music theater, with a focus in opera. During her junior year, she followed her passion to New York City for a short stint, before eventually coming back to Syracuse.<\/p>\n

Once she\u2019d returned home, she discovered two things that would greatly influence her future: technology and her husband.<\/p>\n

At the time, Jamie didn\u2019t want to leave New York City, so her father asked her what would convince her to stay in Syracuse.<\/p>\n

\u201cAt that time, computers and internet were becoming big, so I said, \u2018I want a computer.\u2019 I didn\u2019t think he would go buy it,\u201d Jamie said. \u201cWell, he bought a computer. And from then, I started learning about the internet.\u201d<\/p>\n

Shortly thereafter, Jamie met a man at Borders bookstore. He wasn\u2019t her usual type, but she thought he was cute.<\/p>\n

\u201cThere was something so charming and so darling about him, and I fell in love,\u201d she remembered. \u201cAnd he kept me here.\u201d<\/p>\n

The birth of SocietyGurl<\/h4>\n

The couple moved to Ithaca for a short time, but eventually felt home calling, and settled back in Syracuse.<\/p>\n

By that time, Jamie had a goal in mind: she wanted to be a socialite, a lady. She might have outgrown Christine Jonvay, but that spark of grandiose, old-fashioned, fabulous living hadn\u2019t left her.<\/p>\n

Then one evening, Jamie told her husband she wanted to dye her hair red. She\u2019d just do highlights, she promised. So, he went to bed, and she went to work with the bleach.<\/p>\n

\u201cAnd before I knew it, I was just blonde,\u201d Jamie said. \u201cAnd I was like, \u2018Oh well, I might as well just do it all!\u2019\u201d<\/p>\n

When he saw the fiery red hue the next morning, she joked with him: \u201cI have a plan,\u201d she said. She didn\u2019t realize that overnight, she\u2019d nurtured that seed already planted in the back of her mind, and her alter ego, SocietyGurl, was about to flourish.<\/p>\n

Around the same time, Jamie and her husband began exploring their city \u2014 going to wineries, visiting apple orchards \u2014 and posting videos of their adventures online for family to view.<\/p>\n

Unbeknownst to her, the Syracuse New Times\u2019 Ty Marshall stumbled upon the videos. He reached out to Jamie. She had to wonder: why did anyone but her family want to watch their videos?<\/p>\n

\u201cI think they\u2019re really cool,\u201d he told her. \u201cI think you could do something.\u201d<\/p>\n

So, they sat down, talked it over and came up with a plan: Jamie would develop the character of SocietyGurl into more of a brand, and create video content for Syracuse New Times. Jamie stars in the clips, clueing the viewer in to the city\u2019s hidden and not-so-hidden gems. Her husband shoots the videos, and Jamie edits.<\/p>\n

Before long, their popularity grew. Jamie still remembers the first time she was recognized in public.<\/p>\n

\u201cI was in Al\u2019s [Wine and Whiskey Lounge]. And my husband and I were just drinking, and this girl screams \u2014 now, mind you, it\u2019s Al\u2019s, so it\u2019s loud \u2014 this girl screams from the back of the place,\u201d Jamie said, still slightly in awe of the experience. \u201cShe goes, \u2018Oh my god, you\u2019re SocietyGurl!\u2019 And I\u2019m like, \u2018What?\u2019 And she just comes up to me and hugs me. And she goes, \u2018I love your videos.\u2019\u201d<\/p>\n

It was surreal, Jamie recalled. What started out as a video diary of sorts for her family was morphing into social media followed by \u201call kinds of people,\u201d she said. Strangers now approached her to talk about the new vintage dress they\u2019d bought after watching SocietyGurl, or the new cocktail they\u2019d tried.<\/p>\n

All things considered, SocietyGurl let Jamie feed her creativity, and was someone who had always existed on some level.<\/p>\n

\u201cBut these people are taking a piece of me, and they\u2019re applying that to their lives,\u201d Jamie said. \u201cAnd that\u2019s freakin\u2019 special. It\u2019s an honor.\u201d<\/p>\n

The constant spotlight<\/h4>\n

Portraying SocietyGurl is a work of art. While the alter ego has always been in her to an extent, the pressure to stay in character can weigh heavy. Keeping the consistency going can be a challenge in any form of media, Jamie explained.<\/p>\n

\u201cI want to give people the best quality that I can give them in video content,\u201d she said. \u201cAnd I believe in what I see in our community, and I want to do it honestly.\u201d<\/p>\n

When Jamie and her husband started making videos, they enjoyed a fair amount of anonymity. They would go check out the next place on their list, and blend in. Sure, Jamie\u2019s red hair might catch a stray glance or two, but otherwise, they were simply a couple documenting their travels.<\/p>\n

With the growing popularity of their videos, people eventually began asking Jamie to review their newly opened establishments. While she does love promoting all the city has to offer, SocietyGurl is not a reviewer or a critic, Jamie stressed.<\/p>\n

\u201cAnd I think that\u2019s important, because my job is not to make people feel like they are less than,\u201d she said. \u201cMy goal is to make people see the beauty in our community, whether it be a restaurant or a business or a product.\u201d<\/p>\n

When people see Jamie \u201cout of character\u201d from time to time, it can take them by surprise, she said. People tell her she \u201clooks different,\u201d she said.<\/p>\n

\u201cAnd that\u2019s happened quite a few times in Trader Joe\u2019s,\u201d she said with a laugh. \u201c\u2018You look different\u2019 \u2014 or, I had one girl go, \u2018Oh, you looked better last time.\u2019\u201d<\/p>\n

It\u2019s not always easy to hear comments like that, Jamie said, but she understands it. After all, she created SocietyGurl.<\/p>\n

\u201cIt is a character,\u201d she said. \u201cShe is a character.\u201d<\/p>\n

National recognition<\/h4>\n

SocietyGurl collaborated with Syracuse New Times for about three years, and still produces some content for them from time to time.<\/p>\n

But within the last year, the brand reach has begun to expand nationally.<\/p>\n

When she submitted a cocktail video to Pinup Industry Magazine, they loved it so much they asked her to do more videos with them, and she\u2019s now worked with them for a few months.<\/p>\n

It\u2019s helped her connect with others interested in the vintage lifestyle and the pinup community nationally, through conventions and events, and brought SocietyGurl a more national audience.<\/p>\n

While Jamie\u2019s happy the brand is expanding, the self-proclaimed \u201c100 percent Syracuse girl\u201d isn\u2019t going anywhere, and doesn\u2019t plan to stop promoting the Salt City.<\/p>\n

\u201cI will always showcase my community, because this is where I live,\u201d she said. \u201cIf I see something awesome, I\u2019m going to tell you about it.\u201d<\/p>\n

The best surprise<\/h4>\n

As SocietyGurl began to pick up, and her husband\u2019s job as a system architect was going well, life threw the couple a surprise.<\/p>\n

While she was editing a video, Jamie noticed her stomach looked different. To quell any curiosity, she took a pregnancy test, assuming she\u2019d see negative results. To her surprise, the test result was positive. Thinking she was crazy, Jamie took more tests \u2014 about 14 more. Every test resulted positive. The couple just sat there, she remembered.<\/p>\n

\u201cAre you OK?\u201d she asked him.<\/p>\n

\u201cI\u2019m nervous, but I\u2019m OK,\u201d he answered.<\/p>\n

\u201cWe can do this,\u201d she said.<\/p>\n

\u201cYeah,\u201d he agreed. \u201cWe can do it.\u201d<\/p>\n

Their son, Griffin, was born, and they couldn\u2019t be happier.<\/p>\n

\u201cHe\u2019s just the best \u2014 the best thing that ever happened to me,\u201d she said. \u201cHe\u2019s a spitfire. He is my child, 100 percent. He\u2019s got a temper, and he\u2019s 1. He\u2019s a little sassy. I love it.\u201d<\/p>\n

Being a mother has changed Jamie\u2019s perspective on life. She doesn\u2019t take things too seriously anymore, she explained, adding that as long as Griffin is eating and has a roof over his head, she\u2019s happy. It\u2019s a rare feeling that she hopes more people will get to enjoy, she said.<\/p>\n

Griffin \u2014 their \u201cbest surprise ever\u201d \u2014 has changed her husband, too, Jamie said, her eyes shining brighter than her hair.<\/p>\n

\u201cThe things that he says to my son when he thinks I\u2019m not listening are the most amazing things that you can ever hear,\u201d she said.<\/p>\n

Mastering graceful confidence<\/h4>\n

It\u2019s been a long journey for Jamie and SocietyGurl. In a lot of ways, it\u2019s just beginning.<\/p>\n

Along with being a media personality and content creator for a nationally-expanding social media channel, Jamie has emceed and modeled in Syracuse Fashion Week, with a group of people she described as loving, inviting and strong.<\/p>\n

While Syracuse Fashion Week is known for its inclusive diversity, more generally speaking, Jamie knows she faces challenges being a shorter, plus-sized model of color, she admitted.<\/p>\n

\u201cBut I rock it,\u201d she said.<\/p>\n

From a young age, her mother and aunts instilled in Jamie the value of inner beauty and grace. It\u2019s important to be confident, kind and humble, she explained. Now that she\u2019s older, she\u2019s learning more \u201cabout this new part of [herself] \u2014 of being sexy, being beautiful, no matter what,\u201d she said. Her alter ego has helped Jamie gain that knowledge.<\/p>\n

The secret to SocietyGurl\u2019s \u2014 and Jamie\u2019s \u2014 graceful and modest confidence is simple.<\/p>\n

\u201cBe. Happy,\u201d Jamie said, stressing each word. \u201cBe happy. The only thing I can tell you is: if you wake up in the morning and you take the littlest things and you make them so big \u2014 and they take over your life to the point where you\u2019re not happy \u2014 you\u2019re never going to live. In order to live, you have to be happy.\u201d SWM <\/em><\/p>\n

To follow SocietyGurl online, visit thesocietygurl.com<\/a> or facebook.com\/thesocietygurl<\/a>. Jamie is one of the Salt City Belles, a group that promotes the vintage lifestyle in Central New York. To find out more, visit saltcitybellesandbeaus.com<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Life of Syracuse\u2019s Favorite Socialite By Lorna Oppedisano | Photography by Alice G. Patterson Jamie Ann Owens \u2014 more widely known as Syracuse content creator, SocietyGurl \u2014 has had an appreciation for all things vintage, fabulous and ladylike in Syracuse since she was about 3 or 4 years old. Her mother and aunts \u2014…<\/p>\n","protected":false},"author":3,"featured_media":1045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[99],"tags":[146,342,133,344,322,343,345],"class_list":["post-1044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-alice-g-patterson","tag-jamie-ann-owens","tag-lorna-oppedisano","tag-salt-city-belles","tag-september-2017","tag-societygurl","tag-vintage"],"gutentor_comment":0,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/08\/Jamie-Owens-The-Society-Gurl-0011.jpg?fit=5200%2C3470&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1288,"url":"https:\/\/www.syracusewomanmag.com\/?p=1288","url_meta":{"origin":1044,"position":0},"title":"Annie Taylor","author":"Staff","date":"December 1, 2017","format":false,"excerpt":"Designing Your Passion By Lorna Oppedisano | Photography by Alice G. Patterson When Annie Taylor planned her wedding, Pinterest-inspired, do-it-yourself festivities were not the norm. But Annie wanted her own creative, unique wedding invitations. So, returning home every evening from her job at Stonewall Kitchen\u2019s in-house design department, she\u2019d set\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2017\/11\/Annie-Taylor-0009.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":709,"url":"https:\/\/www.syracusewomanmag.com\/?p=709","url_meta":{"origin":1044,"position":1},"title":"Amanda Benoit & Amanda Phister","author":"Staff","date":"April 29, 2017","format":false,"excerpt":"Four Times the Fun By Lorna Oppedisano | Photography by Alice G. 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Patterson \u201cLife has just always taken me on this great, crazy ride,\u201d said Sora Iriye, cofounder and head diva at CirqOvation, a locally-based performance company that combines physical theater, vaudeville, street performance and traditional circus. Born and raised\u2026","rel":"","context":"In "Featured"","block_context":{"text":"Featured","link":"https:\/\/www.syracusewomanmag.com\/?cat=99"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2018\/09\/Sora-Sol-0002.jpg?fit=1200%2C798&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2724,"url":"https:\/\/www.syracusewomanmag.com\/?p=2724","url_meta":{"origin":1044,"position":5},"title":"COVER STORY: Sharon Owens, Deputy Mayor, City of Syracuse","author":"Staff","date":"December 1, 2019","format":false,"excerpt":"BY BECCA TAURISANO PHOTOS BY ALICE G. PATTERSON Sharon Owens believes that everyone deserves a nice place to live. \u201cEvery day of my life, the ultimate goal is that every resident deserves to live in a safe, affordable, clean, prosperous neighborhood,\u201d Owens said. \u201cWe have a long way to go\u2026","rel":"","context":"In "Causes"","block_context":{"text":"Causes","link":"https:\/\/www.syracusewomanmag.com\/?cat=104"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2019\/11\/Sharon-Owens-Deputy-Mayor-of-Syracuse-0005.jpg?fit=801%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2019\/11\/Sharon-Owens-Deputy-Mayor-of-Syracuse-0005.jpg?fit=801%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2019\/11\/Sharon-Owens-Deputy-Mayor-of-Syracuse-0005.jpg?fit=801%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.syracusewomanmag.com\/wp-content\/uploads\/2019\/11\/Sharon-Owens-Deputy-Mayor-of-Syracuse-0005.jpg?fit=801%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts\/1044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1044"}],"version-history":[{"count":1,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts\/1044\/revisions"}],"predecessor-version":[{"id":1046,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/posts\/1044\/revisions\/1046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=\/wp\/v2\/media\/1045"}],"wp:attachment":[{"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.syracusewomanmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}